Media conference: Strategic perspectives for the Zumtobel Group in the “International Year of Light”
Light is essential to all life and is vital to humankind in all of life’s situations. To underscore the enormous importance of light for people as well as for the sciences, business and the arts, the UN has proclaimed 2015 as the International Year of Light and Light-based Technologies (IYL 2015). Under the guidance of UNESCO and with the support of more than 100 partners from 85 different nations, numerous events are planned throughout the year to promote understanding of the many facets of light. The aim is not only to demonstrate the key role that light plays in our lives, but also to show how global challenges can be met with the help of light.
For the Zumtobel Group, IYL 2015 represents an important year of strategic realignment. With the mission of blazing new trails and showing people what light can do above and beyond its familiar applications, the Company’s goals go hand in hand with the central ideas behind the International Year of Light. Under the leadership of CEO Ulrich Schumacher, the Austrian lighting group has adopted a coherent multi-brand strategy – a “lighting ecosystem”, as it says in the new corporate vision – to create unique value for its customers.
As Zumtobel Group CEO Ulrich Schumacher
explains: “For us, people’s needs are always the primary focus. Light doesn’t merely give us security and guidance or boost people’s performance. Light is emotion – it makes us feel good and brings out the best in buildings, rooms and public spaces. Light is communication, light is adaptable. Light is everywhere. And given the new technological possibilities, we see many new functions of light that we want to use for the benefit of our customers and, of course, other users.
With our differently positioned Zumtobel and Thorn lighting brands and our “electronic brain” Tridonic, we have everything we need under a single roof to be a pioneer, setting the pace in the international lighting industry.
Our employees are our three brands’ most important assets. Their expertise and passion for light form the cornerstone of our culture of innovation – together with our ongoing exchange of knowledge with our long-standing partners from different disciplines and our deep-seated understanding of our customers’ requirements. Paired with our multi-brand strategy, this makes it possible to leverage synergies while at the same time optimally serving the needs of our customers.
In a highly competitive market characterised by shifting technology and increasingly short innovation and product life cycles, new business models are more necessary than ever. This is why we must continue to move our business in the direction of services in the future. With this in mind, it is important to build an interdisciplinary structure that will allow the Company to meet the needs of our modern society and take specific advantage of opportunities presented by the technology shift.”
Outlook: Further activities in IYL 2015:
The Zumtobel Group will kick off its International Year of Light activities in April with an international customer event in Bregenz, Austria. This will feature prominent speakers such as internationally renowned artist Olafur Eliasson, neuromarketing expert, Dr. Hans-Georg Häusel, Bernd Werner, member of the management board of Nymphenburg Consult AG, co-founder of the Sustainable Living Urban Model Laboratory (S.L.U.M. Lab) Hubert Klumpner and Internet-of-Things expert Karl Jonsson of Silicon Valley. The program will again underscore the many facets of light in a wide array of forms and disciplines. The Group’s three brands, Thorn, Tridonic and Zumtobel, will take also advantage of the event to showcase their latest products, solutions and innovations.
The Zumtobel Group will be conducting a variety of activities in different regions throughout the International Year of Light. All upcoming events are listed at http://www.zumtobelgroup.com/en/events.htm
The latest information on the Zumtobel Group and its activities can be also be found on Twitter at https://twitter.com/zumtobelgroup
Head of Corporate Communications
Tel. +43-(0)5572 509-1570
Tel. +43-(0)5572 509-575