Strategy and objectives
In a dynamic and challenging market environment the Zumtobel Group has set itself the goal of achieving dynamic growth. This includes, for example, the target of more than doubling its global market share within a decade, establishing the Zumtobel Group as a major global player in the lighting industry.
Key drivers for this growth strategy are as follows:
| Zumtobel: "Pixelcloud" LED |
| Tridonic: Design hall, "corridor function" |
| Zumtobel: AEROII Hybrid |
As the innovation leader in the lighting industry, the Zumtobel Group is looking to play a major part in shaping the key technological trends. LED (light emitting diode) technology has an important part to play in this respect. Compared with traditional light sources, LEDs offer clear advantages in terms of light output, lifespan and energy consumption and with their compact dimensions they open up new avenues of product design.
All the Zumtobel Group brands offer a comprehensive portfolio of LED products, from hybrid luminaires which combine LEDs and conventional light sources, to energy-efficient LED downlights and spotlights, and innovative LED façade solutions and streetlights. In the future, OLEDs (organic LEDs), which are area light sources, will open up new prospects in the lighting field.
One major strategic advantage for the Zumtobel Group is the company’s comprehensive knowledge of the use of LEDs in professional lighting applications. This combination of technological know-how and application expertise, along with established sales channels, gives the Group a clear competitive advantage over new market entrants.