The Zumtobel Group takes its social responsibility seriously as part of the society in which it operates, as an employer, as a neighbour and as a business partner.
The Zumtobel Group uses the term “corporate citizenship” to define its active, voluntary contribution towards promoting the public good. Many sites already live up to this engagement in an exemplary manner.
Within the scope of the internal corporate citizenship policy, the Zumtobel Group will focus its engagement at a local level, especially in locations where the company is based and through brands that are locally well-known. Three areas will be singled out: education, integration and empowering communities. Activities will be coordinated at plant locations by “ambassadors”.
The fourth pillar – humanitarian aid – will continue to be handled centrally by Group Communications. The company expects this central control to provide a better focus.
The new policy will ensure clear delineation from sponsoring which has a business benefit as its end purpose; responsibility for sponsoring is assumed at brand level.
The Group informs about the activities on the website at Sustainability News.