Based on its tightly-knit network involving prominent architects, artists and designers, the Zumtobel brand in particular actively promotes culture and the arts through sponsoring. The aim of the brand as it supports light art projects is to formulate new challenges in terms of creative lighting tasks and generate new impetus for the ongoing development of its product portfolio and for the corporate culture of the Group. The brand engages in longterm collaboration with many internationally renowned artists. In the reporting year 2007/08 Zumtobel  supported the realisation of light installations by artists including James Turrell, Olafur Eliasson, Karsten Höller and Siegrun Appelt.

The brand's commitment also extends to supporting art galleries and museums, such as the Swiss Architecture Museum in Bern, the Neue Sammlung in Munich, Germany, and Art Basel Miami Beach in the USA. The brand frequently provides the lighting technology for exhibitions, although in some cases Zumtobel also installs trend-setting permanent lighting solutions, as was the case in the Liebieghaus Museum in Frankfurt, Germany, where Zumtobel installed an innovative daylight-controlled LED system.