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REISS: Traditional lighting brand with a new look
06.07.2017
  • A sharper image and a new strategic direction for REISS
  • Positioning as a specialist in “extreme lighting” within the Zumtobel Group
  • Website relaunch part of the new positioning

Dornbirn, Austria – Following its new slogan “When lighting gets tough”, REISS is positioning itself internationally as the preferred point of contact for lighting in extreme environments. Since 1999, the traditional lighting brand REISS is part of the Zumtobel Group and is focusing on lighting solutions for heavy industrial, hazardous and extreme applications. REISS has expanded its product portfolio in order to be able to offer solutions that are appropriate for any requirement in these segments. This business transformation is also reflected in its re-designed website.

REISS focuses on the tough and extreme
REISS looks back on a long history in the lighting industry. With this transformation, the brand is positioning itself as a specialist in lighting solutions that are suitable for use in the most challenging situations. The message to the market is clear: REISS is the reliable partner for lighting solutions, no matter how demanding and difficult the area of application. Its new products meet demanding quality standards, are anti-vandal, explosion-proof and resistant to extreme temperatures, moisture and corrosion. To ensure even better levels of customer service, REISS is sold and serviced by the Zumtobel Group sales channels throughout the world. In addition, the product management team has been expanded in order to bring new solutions to the market even faster.

Strategic restructuring with customer focus
Pedro Rego, Vice President and Managing Director of REISS, is driving the transformation of the brand’s strategic direction. His aim is to establish REISS internationally as the market leader and recognized expert in “extreme lighting”.

“REISS begins where others end. We deliver top light performance, high product reliability and superb total cost of ownership. At REISS, we work every day with and for our customers. Using our specialist knowledge we offer the ideal and fit for purpose solution for each application, no matter how extreme the conditions are. With a truly global market coverage, we support our customers, before, during and after the product’s installation”, says Pedro Rego.

Media Contact
Simone Deitmer
Head of Corporate Communications
Tel. +43-(0)5572 509-575
simone.deitmer@zumtobelgroup.com

Contact REISS
Sarah Fuchs
Marketing Manager SPP
Tel. +43-(0) 5572 390-26881
sarah.fuchs@zumtobelgroup.com 



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REISS begins where others end: Reliable lighting solutions for extreme environments.
REISS begins where others end: Reliable lighting solutions for extreme environments.
Strategic restructuring focuses on top performance in extreme application areas as well as customer requirements.
Strategic restructuring focuses on top performance in extreme application areas as well as customer requirements.
New products meet demanding quality standards and are suitable for the most challenging situations.
New products meet demanding quality standards and are suitable for the most challenging situations.
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