Page 346 - Zumtobel Group Geschaeftsbericht 2013-14 EN

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Theworld is caught up inaprocess of ongoingchange,
with the result that people’s requirements for the
places where they live and work are changing at
lightning speed. Here, new technologies open up
new design options. In the 2013/14 financial year,
Zumtobel focused above all on the development and
marketing of flexible and individual lighting solutions,
centred on the human needs and offering the brand’s
customers genuine added value.
On the one hand, this approach demands an in-
depth knowledge of light and how it impacts on
people, an asset that has been the hallmark of the
Zumtobel brand and its typical lighting solutions from
the outset. On the other hand the aim is to gain insight
into the current concerns and needs of users based
on scientific studies. The resultant findings continue
to deliver the basis for innovative product develop-
ment work and potential future solutions.
In a laboratory study carried out in conjunction
with the Gruppe Nymphenburg and designed for
the Presentation and Retail sector, Zumtobel was
able to measure subconscious reactions to different
lighting scenarios.
With the aid of a neuro-psychological target
group model, in early 2013 the lighting preferences
of seven different groups of customers were anal-
ysed. The findings provide retail brands with oppor-
tunities to use lighting concepts tailored precisely to
the desired target group. In this way, under the
heading of “Zumtobel Limbic® Lighting” Zumtobel
can provide its customers with access to a new
means of addressing their target groups. Not only
are the goods presented in the best possible way,
but the lighting is also geared to the consumers’
preferences. This helps to enhance their sense of
well-being and prolong their stay in the shop.
To enable the findings of Limbic® Lighting research
to be put to good use in practice, Zumtobel has ex-
panded its product portfolio for the Retail sector in
line with the findings of this study. Modular spotlight
systems such as INTRO, including the new liteCarve®
reflector technology, reduce the complexity of the
lighting and offer customisable lighting solutions for
shops. Another new technology – LED TrueGamut-
Rendering (TGR) – also resulted from a user-centric
approach. The new technology endows not only
white light but also bright colours with new brilliance
and quality, enabling the onlooker to benefit from the
authentic light in which the products are presented.
In another user study in late 2013, Zumtobel
looked at the quality of office lighting. Working
closely with research institute Fraunhofer IAO, the
brandwas looking to gain insight into perceived light-
ing quality in office environments. Preliminary analy-
sis of the findings of this long-term study have already
shown that focusing on the user provides access to
new knowledge and will lead to a rethink in the
planning and control of office lighting. Thus almost
82 percent of respondents indicated a preference
for a lighting solution made up of both direct and
indirect components, while only 38 percent currently
benefit from such a solution. 57 percent of employees
cannot adapt their office lighting to their personal
needs and changing work situations at all or only to
a limited extent. This lack of user control options and
adaptability in terms of colour temperature and illu-
minance leads to a substantially reduced sense of
well-being among lighting users.
These research findings too led Zumtobel to adapt
and expand its product portfolio for the Office sector:
the new SEQUENCE LED luminaire with advanced-
Optics technology and the LIGHT FIELDS evolution
luminaire family with TunableWhite technology al-
ready document the brand’s successful response to
the diverse needs of employees in terms of adaptive
and pinpoint workplace lighting. Here the brand
also broke new ground in the development process
itself. When the intensive development process of
Flexible and adaptive lighting solutions
for people and environment
Brand Reports