Page 338 - Zumtobel Group Geschaeftsbericht 2013-14 EN

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Brand Reports
Throughout 2013/14 Thorn maintained its focus on
energy efficient products and services. This included
a major programme of innovative product launches
and extensions, the development of the Smart City
Experience and the expansion of the Thorn Energy
R2L2, Orus LED, Contrast 2 LED and Altis are just
a fewexamples of Thorn’s newproduct developments.
R2L2 is a comprehensive LED road lantern family
available in three sizes with extensive optical, lumen
and light distribution choice for all road applications.
For precise light placement with no waste light, R2L2’s
efficient (up to 100lm/W) R-PEC optic offers 11 types
of light distribution, creatinga strongunique sellingpoint.
With the arrival of Orus LED, Thorn’s innovative
low level Orus lantern now offers even more light
control, driver comfort and reduced energy consump-
tion than the already excellent HID version. Orus LED
uses Thorn’s award-winning Flat Beam® concept to
exceed safety standards at a low optimised mounting
height of 0.9m. It is particularly suitable when tradi-
tional road lighting using columns or façade mounting
is not feasible or desirable.
Further strengthening the outdoor portfolio
Contrast 2 LED a compact and discreet architectural
floodlight range combining high output LEDs of pre-
defined beams offering complete flexibility was also
introduced in the autumn.
The new Altis high performance discharge flood-
light was launched in September 2013, with a
for super slow motion sports TV. Altis meets all the
requirements of international high definition sports
television broadcasting and strengthens Thorn’s
position as a global supplier of stadium lighting.
During the course of the year Thorn has completed
a wide variety of exciting lighting projects around
the world and across all sectors. In France for example,
Mundial and Areaflood luminaires were selected
for the new Allianz Riviera stadium for returning cus-
tomer VINCI as it prepares for Euro 2016.
At the National Glass Centre in England, Thorn’s
Contrast LED floodlights with RGB LEDs were select-
ed to give the effect of a flickering fire at the base of
its signature chimneys.
In China, the landmark Chifeng Bridge benefitted
from a refurbishment with Thorn’s low level patented
Orus luminaire. Covering a total area of 63,960m²,
the refurbishment has increased the lighting level
while reducing energy consumption by 71% — the
equivalent of 138.837 tonnes of CO2 a year.
Working in partnership with Thorn, the University
of Lincoln has also deployed state-of-the-art LED and
fluorescent lighting in 17 student halls, reducing light
energy consumption and costs by 25%. Phil Lawson,
Head of Electrical Projects at the University of Lincoln,
says: “We are seeing an average monthly energy
saving of more than 20%, which means total energy
savings of nearly £10,000 for the academic year. If
we achieve similar results for the other 12 blocks,
our Thorn products will pay for themselves in just five
years.” The project also won the Lux 2013 Recycling
Award for disposing old luminaires and battens in a
sustainable way.
September 2013 saw the launch of the new Thorn
website designed to make it easier for customers to
find the right product with enhanced site search, a
product finder feature and the Smart City Experience.
Thorn’s Smart City Experience, which was devel-
oped following the 2012 launch of the Smart Building
Experience, was rolled out in 10 languages. The
combined Smart City and Smart Building Experience
shows how to select and apply energy efficient light-
ing across 50 outdoor and indoor areas. It provides
a value-added tool for customers by sharing Thorn’s
lighting expertise to assist decision-making.
The Thorn Energy Partnership (TEP) is another strat-
egy which is strengthening Thorn’s relationship with
Maintaining focus on energy
efficient products and services